(1) Principal display panel means that part of a label which is intended or is likely to be displayed, presented or shown or examined by the customer under normal and customary conditions of display, sale or purchase of the commodity of food contained in the package:
(2) The areas of the principal display panel shall not be less than-
(a) in the case of a rectangular container, forty percent of the product of height and width of the panel of such container having the largest area:
(b) in case of cylindrical or nearly cylindrical, round or nearly round, oval or nearly oval container, twenty percent of the product of the height and average circumference of such container; or
(c) In the case of a container of any other shape, twenty percent of the total surface areas of the container except where there is label, securely affixed to the container such label shall have a surface areas of not less than ten percent of the total surface area of the container.
(3) In computing the area of the principal display panel, the tops, bottoms, flanges at top andbottoms of cans, and shoulders and necks of bottles or jars shall be excluded.
(4) In the case of package having a capacity of five cubic centimeters or less, the principal display panel may be card or tape affixed firmly to the package or container and bearing the required information under these rules.
(5) The height of any numeral in the declaration required under rules, on the principal display panel shall not be less than.
(i) as shown in Table - I below if the net quantity is declared in terms of weight or volume.
(ii) as shown in Table - II below if the net quantity is declared in terms of length, areas or number.
(6) The height of letters in the declaration under sub-rule (5) shall not be less than 1 mm height. When blown, formed, moulded, embossed or perforated, the height of letters shall not be less than 2 mm.
Provided that the width of the letter or numeral shall not be less than one third of its height, but this proviso shall not apply in the case of numeral 'I' and letter i, I and 1:
Provided also that the size of letter specified under this rule shall be applicable to declaration made only under rule 32 or 32 A of these rules.
(7) Every declaration which is required to be made on package under these rule shall be -
(a) legible, prominent, definite, plain and unambiguous;
(b) conspicuous as to size number and colour, and
(c) as far as practicable, in such style or type or lettering as to be boldly, clearly and conspicuously present in distinct contrast to the other type, lettering or graphic material used on the package, and shall be printed or inscribed on the package in a colour that contrasts conspicuously with the background of the label.
Provided that -
(a) Where any label information is blown, formed or moulded on a glass or plastic surface or where such information is embossed or perforated on a package, that information shall not be required to be presented in a contrasting colour;
(b) Where any declaration on a package is printed either in the form of a handwriting or hand script, such declaration shall be clear, unambiguous and legible.
(8) No declaration shall be made so as to require it to read through any liquid commodity contained in the package.
(9) Where a package is provided with an outside container or wrapper such container or wrapper shall also contain all the declarations which are required to appear on the package except where such container or wrapper itself is transparent and the declarations on the package are easily readable through such outside container or wrapper.
Table I and II To Rule 36 - Rule 36: Minimum height of numerals on packages