The package, label or the advertisement of edible oils and fats shall not use the expressions "Super-Refined", "Extra-Refined" "Micro-Refined", "Double -Refined", "Ultra-Refined", Anti-Cholesterol", Cholesterol Fighter", "Soothing to Heart", "Cholesterol Friendly", "Saturated Fate Free" or such other expressions which are an exaggeration of the quality of the product"