(1) There shall not be written in the statement or label attached to any package containing any article of food the word "imitation" or any words, or words implying that the article is a substitute for any food, unless the use of the said works is specifically permitted under these rules.
(2) Any fruit syrup, fruit juice, fruit squash, beverage or cordial or crush which does not contain the prescribed amount of fruit juice, shall not be described as a fruit juice, fruit squash, Fruit beverage or cordial or crush, as the case may be, and shall be described as a synthetic product. Every synthetic product shall be clearly and conspicuously marked on the label as 'SYNTHETIC' and no container containing such product shall have a label, whether attached thereto or printed on the wrapper of such container or otherwise, which may lead the consumer into believing that it is a fruit product. Neither the word "FRUIT" shall be used in describing such a product nor shall it be sold under the cover of label which carries picture of any fruit. Carbonated water containing no fruit juice or pulp shall not have a label which leads the consumer into believing that it is fruit product.
(3) Any fruit and vegetable product alleged to be fortified with vitamin C shall contain not less than 40 mgm of ascorbic acid per 100gm of the product.
