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Prevention of Food Adulteration Rules

Part VII - Packing And Labelling Of Food

Section 43-A: Restriction on Advertisement

There shall be no advertisement of any food which is misleading or contravening the provisions of Prevention of Food Adulteration Act, 1954 (37 of 1954) or the rules made thereunder.
Explanation: The term' Advertisement' means any visible representation or announcement made by means of any light, sound, smoke or gas"